Introduction to Product Market Intelligence (Part I)

Understanding the Market, Data, and Business Strategy.

Product teams today manage large volumes of information while operating in highly competitive markets. Tracking sales figures and selecting features is important, but it is not enough on its own. Teams also need a clear understanding of the broader market context in which they operate. Product Market Intelligence (PMI) is the structured practice of collecting, analyzing, and sharing market information to support decisions that are both timely and practical. It combines knowledge about competitors, insights into existing and potential customers, and an understanding of wider market conditions. This approach enables companies to make informed choices by looking beyond their own product, customer, sales, and finance data, and by developing a broader perspective on the key forces shaping their industry.