Turning Product Data into Strategic Decisions
Aligning Metrics with Business Goals - What to Measure, Why It Matters.
What Is Product Analytics and Why It Matters
Product analytics is the process of tracking, analyzing, and interpreting how existing and prospect customers engage with your product. It reveals behavioral patterns, pinpoints friction in the customer journey, and uncovers what truly drives adoption, retention, and conversion. At its core, product analytics …
Keep reading with a 7-day free trial
Subscribe to The Next Step’s Substack to keep reading this post and get 7 days of free access to the full post archives.