The Next Step’s Substack

The Next Step’s Substack

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The Next Step’s Substack
The Next Step’s Substack
You Don’t Need the Title to Think Strategically
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You Don’t Need the Title to Think Strategically

How to operate strategically by shaping what gets done, not just reacting to it.

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Weiwei Hu
Jul 20, 2025
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The Next Step’s Substack
The Next Step’s Substack
You Don’t Need the Title to Think Strategically
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Most of us begin our careers by focusing on working hard and getting things done. We respond quickly to requests, complete what’s asked, and work through our checklists. That kind of delivery helps build trust with stakeholders; it shows we’re reliable, detail‑oriented, and willing to jump in when needed. But over time, our stakeholders start asking different questions. Reliability alone is no longer enough to move things forward.

Eventually, you’ll find yourself in discussions where everything looks fine: deadlines are met, reports are published, and yet something still feels off. The data says one thing, the forecast says another, and decisions are being made under pressure, yet no one is addressing the underlying issue. You won’t be asked to lead the conversation, but you’ll sense that something deeper needs to be said and done. It’s in those quiet moments that strategic thinking emerges, regardless of title.

Real strategy doesn’t begin with a planning cycle. It begins when you realize the problem isn’t just operational and no current plan connects the dots. Strategic thinking grows in the layers beneath execution where you notice unexpected patterns, test underlying assumptions, and spot misalignment before it becomes visible. The shift from completing tasks to thinking strategically doesn’t come from a title change; it comes from developing habits over time: connecting fragmented data, challenging defaults, navigating uncertainty and helping others move with more confidence.

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