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Analytics as Influence: How to Shift from Data Provider to Trusted Partner
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Analytics as Influence: How to Shift from Data Provider to Trusted Partner

Data doesn't speak for itself. It needs a translator who understands the room.
Signals Lab

Analytics as Influence: How to Shift from Data Provider to Trusted Partner

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Jul 4
Analytics as Influence: How to Shift from Data Provider to Trusted Partner

Most analytics teams are very talented and hardworking, but they often get excluded from key decision making process. It’s not because the data is wrong, but because analytic findings and results can sometimes show up too late, tell no meaningful story, and do not enable any business decisions. Optimal dashboards and reports don’t automatically drive action, timing, framing, and trust do. If the analytics work doesn’t help the business make a smarter decision, it will get overlooked.


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